Antique Furniture from the U.K. – sales@londonfine.co.uk
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Privacy Policy

Privacy Policy

PRIVACY POLICY
We understand that your privacy is important and we will treat any personal information you provide us as confidential and this will only be used and recorded in accordance with the Data Protection Act 1998. We promise to look after your personal information and we will not sell any information about you to any other party. Please also refer to our Cookie Policy.

PERSONAL INFORMATION
We will only collect information about you if you willingly provide it. Please ensure you maintain your profile information if any of your details change. In order to do any of the following, you will need to provide us with certain details:

  • Place an order;
  • Sign up for emails;
  • Enter prize draws/competitions;
  • Take part in a survey (in this instance your details will be passed to a third party for research purposes); or
  • Give us feedback

The details you provide may include your name, email address, product selections, delivery address, telephone number, credit or debit card number, the card's expiry date and billing address. We will keep your personal information for as long as necessary and consistent with the purpose for which you have given it to us.

When you use this website, we may collect, store and use the following kinds of data:

  • Information about your PC and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of pages viewed to administer the website and improve the website and our services to you.
  • Information relating to any transactions carried out between you and London Fine on or in relation to this website, including information relating to any purchases you make of our goods and/or services. We will use this information to fulfil any order and to communicate with you when necessary. 
  • Information that you provide to us for the purpose of registering with us and allowing us to send you email notifications and/or promotional information.
  • Information that you provide to us for the purpose of signing up for our email newsletters.
  • Personal data submitted to us will be used for the purposes specified in this section or as found elsewhere in the relevant parts of the website. We may use your personal information to:
  • Administer the website.
  • Improve your browsing experience by developing and improving the design and layout of the website, through monitoring your usage.
  • Process your orders; and
  • Provide you with information such as news regarding the website, new services and special offers or promotions that may be of interest to you via email, post or by mobile phone (also see 'keeping in touch with you' below).

DATA PROTECTION
Shopify (London Fine's website provider) uses the latest in Secure Server Technology (SSL – 128bit encryption) to ensure that all of your personal and transactional information is protected to the highest standards. We never make your personal details available to companies outside London Fine for marketing purposes, although our representatives and appointed agents and business partners may hold your data, so that your details and/or order can be processed and/or account maintained. 

Additionally, the data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by employees operating outside the EEA who work for us or for our third party suppliers. Such employees maybe engaged in, among other things, the processing of your payment details and the provision of support services. We will ensure that we have the necessary contracts and that other mechanisms are in place to ensure your data continues to be treated in accordance with the provisions of the Act. By submitting your personal data on our website, you agree to this transfer, storing or processing.

COOKIES
When you enter this website, we will use cookies. Cookies are tiny text files that identify your computer to our server. These cookies in no way allow us access to your computer and do not store any details relating to you or your credit cards. They are used to record the areas of the site that you have visited and for how long, which provides us with useful usage information that helps us make our site more accessible to our users in line with their needs. The use of cookies helps us to improve the quality of service that we provide. 

KEEPING IN TOUCH WITH YOU
We want to keep you up to date with key information about new products and promotional offers via email, post, mobile phone or otherwise, e.g. social media. We may also use your details to send you information via email about other goods and services we sell or for research purposes. If you have registered to receive information from us, you can remove your contact details from our list by updating your account, using the 'unsubscribe' links at the bottom of the promotional emails we send you or by responding to the text messages as indicated.

THIRD PARTIES
Your personal information may be disclosed to other businesses within our group and to reputable third parties who will help process your order or send you emails on our behalf. London Fine requires that all such third parties treat your personal information as fully confidential and to fully comply with all applicable UK Data Protection and consumer legislation in place from time-to-time. We will not release your personal information to any external company for mailing or marketing purposes for goods or services unavailable from London FIne unless we have your prior approval. We may pass on personal information about sales and website usage to reputable third parties for research or analysis purposes. 

POLICY AMENDMENTS
We may update our policies from time-time by posting a new version on our website, please check regularly to be aware of any updates. Any questions regarding this policy should be directed to the Data Protection Co-ordinator, London FIne Ltd, Hillside, College Lane, Woking, GU22 0EW. United Kingdom.

List of cookies we collect
The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description

CART The association with your shopping cart.

CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.

COMPARE The items that you have in the Compare Products list.

CURRENCY Your preferred currency

CUSTOMER An encrypted version of your customer id with the store.

CUSTOMER_AUTH An indicator if you are currently logged into the store.

CUSTOMER_INFO An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID

EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.

FRONTEND You session ID on the server.

GUEST-VIEW Allows guests to edit their orders.

LAST_CATEGORY The last category you visited.

LAST_PRODUCT The most recent product you have viewed.

NEWMESSAGE Indicates whether a new message has been received.

NO_CACHE Indicates whether it is allowed to use cache.

PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.

POLL The ID of any polls you have recently voted in.

POLLN Information on what polls you have voted on.

RECENTLYCOMPARED The items that you have recently compared.

STF Information on products you have emailed to friends.

STORE The store view or language you have selected.

USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS The products that you have recently viewed.

WISHLIST An encrypted list of products added to your Wishlist.

WISHLIST_CNT The number of items in your Wishlist.